States › Wisconsin › Pioneer Power and Light Co
investor-owned utility · EIA utility 15086
Pioneer Power and Light Co
Average price is revenue divided by sales for the sector and year; it is not a tariff rate. Reliability figures are as reported by utilities to EIA on Form 861 and may use different calculation methods. Annual figures: Form EIA-861 for 2024, final release. Monthly state figures run to July 2026.
In its Form EIA-861 filing for 2024, Pioneer Power and Light Co, an investor-owned utility, reported 2,021 residential customers in Wisconsin, with a service territory that touches 3 counties.
Its average residential price that year was 17.13¢ per kilowatthour, about the same as the Wisconsin average of 17.18¢ and 3.9% above the US average of 16.48¢. The figure is residential revenue divided by residential sales, so it folds in fixed charges, riders and every rate schedule the utility bills under.
That works out to an average residential bill of $99.04 a month on average use of 578 kWh a month. Across Wisconsin the average bill was $110.87 on 645 kWh, so a bill gap reflects how much power households use as well as what each kilowatthour costs.
EIA's reliability file has no SAIDI or SAIFI entry for it in 2024; smaller respondents and energy-only suppliers are not asked for one.
The average price is up 27.5% on 2019, against up 21.2% for Wisconsin as a whole, and little changed on 2023. EIA's early release for 2025, which has not been fully edited, shows 16.76¢.
Compared with Wisconsin, the US and other investor-owned utilities
| Measure, 2024 | This utility | Investor-owned utilities, US median | Wisconsin | United States |
|---|---|---|---|---|
| Average residential price per kWh | 17.13¢ | 16.17¢ | 17.18¢ | 16.48¢ |
| Average monthly residential bill | $99.04 | $131.47 | $110.87 | $142.26 |
| Average monthly use, kWh | 578 | 787 | 645 | 863 |
| Residential price change, 1 year | +0.9% | — | +1.8% | +3.0% |
| Residential price change, 5 years | +27.5% | — | +21.2% | +26.7% |
| SAIDI, all events (minutes) | — | 278.7 | 51.0 median | 184.5 median |
| SAIDI, without major event days | — | 106.5 | 32.8 median | 99.8 median |
State and US prices, bills and use are EIA's own averages over every customer. The ownership column and the reliability columns are medians across utilities with at least 1,000 residential customers, computed on this site from the final 2024 file. Among the 12 filings by investor-owned utilities in Wisconsin, the median price was 16.23¢. In Wisconsin this utility's price ranks 5 of 65, counting from the highest.
Average price by year
Pioneer Power and Light CoWisconsin averageUS average
Year by year
| Year | ¢ per kWh | Wisconsin ¢ | Monthly bill | kWh a month | Residential customers | All sales |
|---|---|---|---|---|---|---|
| 2025 early release | 16.76¢ | 18.16¢ | $85.93 | 513 | 2,021 | 18.8 GWh |
| 2024 | 17.13¢ | 17.18¢ | $99.04 | 578 | 2,021 | 24 GWh |
| 2023 | 16.98¢ | 16.88¢ | $98.04 | 577 | 2,020 | 24.1 GWh |
| 2022 | 16.64¢ | 15.62¢ | $89.89 | 540 | 2,013 | 20.4 GWh |
| 2021 | 16.40¢ | 14.52¢ | $79.54 | 485 | 1,934 | 15.1 GWh |
| 2020 | 13.00¢ | 14.32¢ | $72.38 | 557 | 1,940 | 17.8 GWh |
| 2019 | 13.44¢ | 14.18¢ | $74.74 | 556 | 1,940 | 17 GWh |
| 2018 | 12.25¢ | 14.02¢ | $64.93 | 530 | 1,997 | 17.4 GWh |
| 2017 | 16.69¢ | 14.35¢ | $74.03 | 444 | 1,997 | 16 GWh |
| 2016 | 16.13¢ | 14.07¢ | $72.53 | 450 | 1,997 | 16.3 GWh |
| 2015 | 13.80¢ | 14.11¢ | $62.24 | 451 | 1,999 | 16.6 GWh |
| 2014 | 14.21¢ | 13.67¢ | $67.31 | 474 | 1,987 | 16.8 GWh |
| 2013 | 12.87¢ | 13.55¢ | $62.38 | 485 | 1,985 | 16.5 GWh |
Bundled residential service only in the price, bill and use columns. Bill = residential revenue ÷ customers ÷ 12; use = residential sales ÷ customers ÷ 12. EIA describes its early release as not fully edited; it is shown for this utility alone and enters no average, median or rank on this site.
Month by month
Pioneer Power and Light CoWisconsin average
Sales by sector, 2024
| Sector | Customers | Sales | Share of sales | Revenue | ¢ per kWh, bundled |
|---|---|---|---|---|---|
| Residential | 2,021 | 14 GWh | 58% | $2,402,000 | 17.13¢ |
| Commercial | 224 | 4.5 GWh | 19% | $768,000 | 17.04¢ |
| Industrial | 33 | 5.5 GWh | 23% | $614,000 | 11.19¢ |
Customers, sales and revenue count every service type the utility reported (bundled, energy-only and delivery-only). The price column uses bundled service alone, because part-bill revenue would understate it. Sources of energy: 38.5 GWh in total, of which 0% was its own net generation and 38.5 GWh was bought wholesale; summer peak demand 8 MW.
Reliability
EIA's reliability file has no entry for Pioneer Power and Light Co in 2024. Energy-only suppliers do not own the wires, and the smallest distribution utilities are not asked for SAIDI and SAIFI.
Counties in its service territory
Counties the utility listed on Form EIA-861 for 2024. Listing a county does not mean the utility serves all of it.
Other utilities in Wisconsin
| Utility | Ownership | Residential customers | ¢ per kWh | Monthly bill | SAIDI, all events | SAIDI, no major events |
|---|---|---|---|---|---|---|
| North Central Power Co Inc | Investor-owned | 4,991 | 15.73¢ | $66.65 | — | — |
| Dahlberg Light & Power Co | Investor-owned | 10,939 | 12.62¢ | $69.59 | — | — |
| Superior Water and Light Co | Investor-owned | 13,072 | 15.44¢ | $84.26 | 22.4 | 7.2 |
| Northwestern Wisconsin Elec Co | Investor-owned | 13,078 | 13.84¢ | $75.10 | — | — |
| Madison Gas & Electric Co | Investor-owned | 147,501 | 20.34¢ | $98.89 | 278.6 | 41.6 |
| Northern States Power Co | Investor-owned | 228,153 | 15.80¢ | $108.49 | 207.2 | 122.1 |
| Wisconsin Public Service Corp | Investor-owned | 411,775 | 16.23¢ | $96.60 | 465.0 | 95.0 |
| Wisconsin Power & Light Co | Investor-owned | 437,211 | 16.89¢ | $113.70 | 153.6 | 67.5 |
All Wisconsin utilities · Investor-owned utilities nationwide
Questions and answers
How much does electricity cost from Pioneer Power and Light Co?
Residential customers paid an average of 17.13¢ per kilowatthour in 2024. EIA derives this by dividing residential revenue by residential sales; it is an average across all rate schedules and charges, not a tariff rate.
How does that compare with Wisconsin?
The Wisconsin average residential price in 2024 was 17.18¢ and the US average 16.48¢; Pioneer Power and Light Co was about the same as the state figure. Among 65 utility filings with a bundled residential price in Wisconsin, it had the 5th highest.
What is the average Pioneer Power and Light Co bill?
$99.04 a month in 2024, on average residential use of 578 kWh a month (annual revenue and sales divided by customers and by twelve). The Wisconsin average was $110.87 on 645 kWh.
How reliable is Pioneer Power and Light Co service?
EIA's 2024 reliability file has no entry for Pioneer Power and Light Co.
Is the Pioneer Power and Light Co price rising?
The average residential price was little changed in 2024 compared with 2023 and up 27.5% compared with 2019. EIA's early, not fully edited release for 2025 shows 16.76¢.
Which counties does Pioneer Power and Light Co serve?
Its Form EIA-861 service territory lists 3 counties: Adams County, WI, Marquette County, WI and Waushara County, WI. A county can appear in several utilities' territories.
Provenance
Source: U.S. Energy Information Administration. Annual figures are from Form EIA-861 (sales to ultimate customers, reliability, operational data and service territory files), final release for 2024, respondent "Pioneer Power and Light Co", utility number 15086; the 2025 row is from EIA's early release. Monthly utility figures are from the Form EIA-861M sample. State and US averages are from the Form EIA-861M sales and revenue workbook, published through July 2026. All are US government works in the public domain. Page built 30 Sep 2026. Errors in processing are corrected at the next build; see corrections. For tariffs and rate schedules, consult the utility or the state utility commission.