Ownership › Retail power marketers
Ownership type · Form EIA-861, 2024
Retail power marketers
Retail power marketers sell electricity to customers in states with retail choice, while the local utility delivers it. In most states their revenue covers energy only; in Texas the marketer bills the whole service, so EIA reports a bundled price for it. This site describes what each reported to EIA and offers no view on whether to choose one.
163 respondents classed by EIA as retail power marketers reported at least 1,000 residential customers for 2024, 16,019,593 residential customers between them.
The median average residential price among the 49 with bundled service was 14.73¢ per kilowatthour, with the middle half between 13.32¢ and 16.82¢; the median across all ownership types was 13.33¢ and the customer-weighted US average 16.48¢. The median bill was $179.11 a month.
Average price is revenue divided by sales for the sector and year; it is not a tariff rate. Reliability figures are as reported by utilities to EIA on Form 861 and may use different calculation methods. Group figures are medians across utilities from the final 2024 file.
Against all utilities
| Median, 2024 | Retail power marketers | All ownership types | US average (customer-weighted) |
|---|---|---|---|
| Average residential price per kWh | 14.73¢ | 13.33¢ | 16.48¢ |
| Average monthly residential bill | $179.11 | $134.12 | $142.26 |
| Average monthly use, kWh | 1,158 | — | 863 |
| SAIDI, all events (minutes) | — | 184.5 | — |
| SAIDI, without major event days | — | 99.8 | — |
| Residential customers per utility | 14,072 | — | — |
Median price by year
Retail power marketers, medianUS average
Largest by residential customers
| Utility | State | Residential customers | ¢ per kWh | Monthly bill | SAIDI, all events | SAIDI, no major events |
|---|---|---|---|---|---|---|
| Reliant Energy Retail Services | TX | 1,548,250 | 17.38¢ | $179.01 | — | — |
| TXU Energy Retail Co, LLC | TX | 1,446,391 | 18.70¢ | $201.34 | — | — |
| Direct Energy Services | MA | 1,228,774 | 16.37¢ | $182.03 | — | — |
| Energy Harbor Corp. | OH | 1,159,285 | — | — | — | — |
| Constellation NewEnergy, Inc | MA | 1,113,912 | 15.95¢ | $195.38 | — | — |
| Dynegy Energy Services, LLC | OH | 704,952 | — | — | — | — |
| NextEra Energy Services, LLC | OH | 681,301 | — | — | — | — |
| AEP Energy | OH | 545,124 | — | — | — | — |
| Reliant Energy Northeast LLC | PA | 485,207 | — | — | — | — |
| Just Energy | TX | 428,761 | 15.15¢ | $185.31 | — | — |
| Ambit Energy Holdings, LLC | TX | 426,878 | 18.77¢ | $178.29 | — | — |
| US Retailers, LLC | TX | 412,301 | 14.60¢ | $193.94 | — | — |
| Green Mountain Energy Company | TX | 401,354 | 17.52¢ | $159.80 | — | — |
| Inspire Energy Holdings, LLC | PA | 281,896 | — | — | — | — |
| Gexa Energy, LP | TX | 259,811 | 18.11¢ | $215.97 | — | — |
| Interstate Gas Supply, Inc. | OH | 245,348 | — | — | — | — |
| MC Squared Energy Services, LLC | IL | 244,008 | — | — | — | — |
| CleanChoice Energy, Inc. | PA | 234,727 | — | — | — | — |
| Champion Energy Services | TX | 225,587 | 9.98¢ | $95.06 | — | — |
| Value Based Brands LLC | TX | 221,191 | 16.85¢ | $201.77 | — | — |
| SmartEnergy Holdings, LLC | PA | 201,843 | 12.46¢ | $165.01 | — | — |
| First Point Power, LLC | MA | 178,807 | — | — | — | — |
| Homefield Energy | IL | 163,064 | — | — | — | — |
| Stream SPE, LTD | TX | 158,854 | 16.60¢ | $198.16 | — | — |
| Amigo Energy | TX | 146,495 | 16.19¢ | $174.83 | — | — |
| Frontier Utilities, LLC | TX | 145,409 | 16.82¢ | $188.82 | — | — |
| TriEagle Energy, L.P. | TX | 110,944 | 15.13¢ | $182.05 | — | — |
| Pulse Power, LLC | TX | 101,940 | 14.73¢ | $180.59 | — | — |
| Rhythm Ops LLC | TX | 99,070 | 24.62¢ | $136.71 | — | — |
| Just Energy Solutions Inc. | IL | 97,550 | — | — | — | — |
| Town Square Energy | CT | 95,405 | — | — | — | — |
| Energy Services Providers, Inc | IL | 84,834 | — | — | — | — |
| Residents Energy, LLC | IL | 77,167 | — | — | — | — |
| AP Holdings LLC | TX | 68,501 | 9.21¢ | $105.65 | — | — |
| IDT Energy, Inc. | NY | 63,657 | — | — | — | — |
| Clearview Electric Inc. | MA | 60,588 | — | — | — | — |
| XOOM Energy Texas, LLC | TX | 56,866 | 16.44¢ | $182.33 | — | — |
| Mothership | TX | 54,612 | 14.09¢ | $221.45 | — | — |
| Energywell LLC | CT | 54,348 | — | — | — | — |
| Young Energy, LLC | TX | 53,002 | 19.42¢ | $188.37 | — | — |
By state
| State | Filings | Residential customers | Share of state's reported customers | Median ¢ per kWh |
|---|---|---|---|---|
| Texas | 57 | 6,963,807 | 56.1% | 14.60¢ |
| Ohio | 70 | 3,005,826 | 37.7% | — |
| Massachusetts | 36 | 1,624,506 | 36.6% | — |
| Illinois | 54 | 1,375,391 | 20.8% | — |
| Pennsylvania | 80 | 1,277,675 | 19% | — |
| New York | 55 | 638,198 | 8% | — |
| Connecticut | 9 | 293,596 | 16% | — |
| Maryland | 55 | 288,585 | 10.6% | — |
| New Jersey | 62 | 198,351 | 5.1% | — |
| New Hampshire | 13 | 124,661 | 14.3% | — |
| Rhode Island | 13 | 114,432 | 20% | — |
| Maine | 12 | 67,006 | 8.4% | — |
| District of Columbia | 30 | 28,606 | 8.2% | — |
| Delaware | 28 | 27,160 | 5.6% | — |
| California | 2 | 3,947 | 0% | — |
Questions and answers
How many retail power marketers are there?
163 respondents of this type reported at least 1,000 residential customers on Form EIA-861 for 2024, with 16,019,593 residential customers in total. Smaller ones are not counted here.
What do retail power marketers charge?
The median average residential price was 14.73¢ per kilowatthour in 2024, against a median of 13.33¢ across all types. The middle half ranged from 13.32¢ to 16.82¢.
How reliable are retail power marketers?
This type does not own distribution lines, so it files no reliability data.
Provenance
Source: U.S. Energy Information Administration, Form EIA-861, 2024 final release; ownership class as assigned by EIA. Medians computed on this site over utilities with at least 1,000 residential customers. US average from the Form EIA-861M workbook. Public domain.