States › Massachusetts › Direct Energy Services
retail power marketer · EIA utility 54820
Direct Energy Services
Average price is revenue divided by sales for the sector and year; it is not a tariff rate. Reliability figures are as reported by utilities to EIA on Form 861 and may use different calculation methods. Annual figures: Form EIA-861 for 2024, final release. Monthly state figures run to July 2026.
Direct Energy Services serves 1,228,774 residential customers in Massachusetts and 12 other states as a retail power marketer, according to its 2024 Form EIA-861 filing.
Its average residential price that year was 16.37¢ per kilowatthour, 44% below the Massachusetts average of 29.35¢ and about the same as the US average of 16.48¢. The figure is residential revenue divided by residential sales, so it folds in fixed charges, riders and every rate schedule the utility bills under.
That works out to an average residential bill of $182.03 a month on average use of 1,112 kWh a month. Across Massachusetts the average bill was $167.20 on 570 kWh, so a bill gap reflects how much power households use as well as what each kilowatthour costs.
The price covers the 266,249 residential customers on bundled service. A further 962,525 take energy only; EIA collects just part of their bill from this respondent, so they are left out of the average.
EIA's reliability file has no SAIDI or SAIFI entry for it in 2024; smaller respondents and energy-only suppliers are not asked for one.
The average price is up 27.8% on 2019, against up 33.9% for Massachusetts as a whole, and up 11.9% on 2023. EIA's early release for 2025, which has not been fully edited, shows 17.30¢.
Compared with Massachusetts, the US and other retail power marketers
| Measure, 2024 | This utility | Retail power marketers, US median | Massachusetts | United States |
|---|---|---|---|---|
| Average residential price per kWh | 16.37¢ | 14.73¢ | 29.35¢ | 16.48¢ |
| Average monthly residential bill | $182.03 | $179.11 | $167.20 | $142.26 |
| Average monthly use, kWh | 1,112 | 1,158 | 570 | 863 |
| Residential price change, 1 year | +11.9% | — | -0.9% | +3.0% |
| Residential price change, 5 years | +27.8% | — | +33.9% | +26.7% |
| SAIDI, all events (minutes) | — | — | 53.8 median | 184.5 median |
| SAIDI, without major event days | — | — | 35.5 median | 99.8 median |
State and US prices, bills and use are EIA's own averages over every customer. The ownership column and the reliability columns are medians across utilities with at least 1,000 residential customers, computed on this site from the final 2024 file. Among the 36 filings by retail power marketers in Massachusetts, the median price was —.
Average price by year
Direct Energy ServicesMassachusetts averageUS average
Year by year
| Year | ¢ per kWh | Massachusetts ¢ | Monthly bill | kWh a month | Residential customers | All sales |
|---|---|---|---|---|---|---|
| 2025 early release | 17.30¢ | 30.48¢ | $199.44 | 1,153 | 1,256,488 | 12.4 TWh |
| 2024 | 16.37¢ | 29.35¢ | $182.03 | 1,112 | 1,228,774 | 12.6 TWh |
| 2023 | 14.63¢ | 29.61¢ | $167.88 | 1,147 | 976,945 | 10.7 TWh |
| 2022 | 12.92¢ | 25.97¢ | $159.04 | 1,231 | 872,750 | 10.8 TWh |
| 2021 | 11.76¢ | 22.89¢ | $144.88 | 1,232 | 1,060,774 | 13.5 TWh |
| 2020 | 12.57¢ | 21.97¢ | $137.73 | 1,096 | 1,289,773 | 15.3 TWh |
| 2019 | 12.81¢ | 21.92¢ | $139.62 | 1,090 | 1,200,369 | 15.1 TWh |
| 2018 | 12.27¢ | 21.61¢ | $133.66 | 1,089 | 1,029,299 | 14.4 TWh |
| 2017 | 11.68¢ | 20.06¢ | $120.20 | 1,030 | 1,057,622 | 15 TWh |
| 2016 | 11.64¢ | 19.00¢ | $141.01 | 1,212 | 1,134,432 | 17.8 TWh |
| 2015 | 12.45¢ | 19.83¢ | $137.36 | 1,103 | 1,195,411 | 18.5 TWh |
| 2014 | 13.25¢ | 17.39¢ | $113.97 | 860 | 1,300,636 | 18.3 TWh |
| 2013 | 12.61¢ | 15.83¢ | $124.59 | 988 | 1,333,823 | 19.6 TWh |
Bundled residential service only in the price, bill and use columns. Bill = residential revenue ÷ customers ÷ 12; use = residential sales ÷ customers ÷ 12. EIA describes its early release as not fully edited; it is shown for this utility alone and enters no average, median or rank on this site.
Sales by sector, 2024
| Sector | Customers | Sales | Share of sales | Revenue | ¢ per kWh, bundled |
|---|---|---|---|---|---|
| Residential | 1,228,774 | 11.6 TWh | 92% | $1,644,699,900 | 16.37¢ |
| Commercial | 62,542 | 950.6 GWh | 8% | $116,746,500 | 16.37¢ |
Customers, sales and revenue count every service type the utility reported (bundled, energy-only and delivery-only). The price column uses bundled service alone, because part-bill revenue would understate it. Sources of energy: 13.2 TWh in total, of which 0% was its own net generation and 13.2 TWh was bought wholesale.
By state
| State | Residential customers | ¢ per kWh | State average ¢ | Monthly bill | SAIDI, all events |
|---|---|---|---|---|---|
| Massachusetts | 498,718 | — | 29.35¢ | — | — |
| Texas | 266,249 | 16.37¢ | 14.94¢ | $182.03 | — |
| New York | 112,786 | — | 24.43¢ | — | — |
| Ohio | 81,905 | — | 15.99¢ | — | — |
| Pennsylvania | 78,432 | — | 17.77¢ | — | — |
| New Hampshire | 60,246 | — | 23.40¢ | — | — |
| Connecticut | 51,430 | — | 28.75¢ | — | — |
| Illinois | 35,775 | — | 15.87¢ | — | — |
| Maryland | 19,359 | — | 17.86¢ | — | — |
| New Jersey | 18,448 | — | 19.34¢ | — | — |
| Delaware | 3,201 | — | 16.57¢ | — | — |
| Rhode Island | 1,730 | — | 28.65¢ | — | — |
| District of Columbia | 495 | — | 17.71¢ | — | — |
Reliability
EIA's reliability file has no entry for Direct Energy Services in 2024. Energy-only suppliers do not own the wires, and the smallest distribution utilities are not asked for SAIDI and SAIFI.
Other utilities in Massachusetts
| Utility | Ownership | Residential customers | ¢ per kWh | Monthly bill | SAIDI, all events | SAIDI, no major events |
|---|---|---|---|---|---|---|
| Constellation NewEnergy, Inc energy only | Retail power marketer | 1,113,912 | 15.95¢ | $195.38 | — | — |
| First Point Power, LLC energy only | Retail power marketer | 178,807 | — | — | — | — |
| Clearview Electric Inc. energy only | Retail power marketer | 60,588 | — | — | — | — |
| Major Energy Electric Services energy only | Retail power marketer | 27,120 | — | — | — | — |
| Atlantic Energy LLC energy only | Retail power marketer | 15,104 | — | — | — | — |
| Discount Power Inc energy only | Retail power marketer | 11,464 | — | — | — | — |
| Viridian Energy LLC energy only | Retail power marketer | 7,589 | — | — | — | — |
| Provider Power MASS, LLC energy only | Retail power marketer | 7,469 | — | — | — | — |
All Massachusetts utilities · Retail power marketers nationwide
Questions and answers
How much does electricity cost from Direct Energy Services?
Residential customers paid an average of 16.37¢ per kilowatthour in 2024. EIA derives this by dividing residential revenue by residential sales; it is an average across all rate schedules and charges, not a tariff rate.
How does that compare with Massachusetts?
The Massachusetts average residential price in 2024 was 29.35¢ and the US average 16.48¢; Direct Energy Services was 44% below the state figure.
What is the average Direct Energy Services bill?
$182.03 a month in 2024, on average residential use of 1,112 kWh a month (annual revenue and sales divided by customers and by twelve). The Massachusetts average was $167.20 on 570 kWh.
How reliable is Direct Energy Services service?
EIA's 2024 reliability file has no entry for Direct Energy Services.
Is the Direct Energy Services price rising?
The average residential price was up 11.9% in 2024 compared with 2023 and up 27.8% compared with 2019. EIA's early, not fully edited release for 2025 shows 17.30¢.
Which counties does Direct Energy Services serve?
EIA's service territory file lists no counties for Direct Energy Services; energy-only suppliers are not asked for them.
Provenance
Source: U.S. Energy Information Administration. Annual figures are from Form EIA-861 (sales to ultimate customers, reliability, operational data and service territory files), final release for 2024, respondent "Direct Energy Services", utility number 54820; the 2025 row is from EIA's early release. State and US averages are from the Form EIA-861M sales and revenue workbook, published through July 2026. All are US government works in the public domain. Page built 30 Sep 2026. Errors in processing are corrected at the next build; see corrections. For tariffs and rate schedules, consult the utility or the state utility commission.